Supply Chain Visibility Success Story
with Mountain High Potato & Onion
Mountain High Potato & Onion Inc., headquartered in Keizer, OR, provides produce to wholesalers and retailers throughout North America. The company’s product originates mainly in Oregon, Washington and Idaho and is hauled in refrigerated trailers by for-hire carriers and owner-operators. Freight brokers arrange the majority of the 75 loads hauled each week.
To provide accurate delivery information to customers.
To enhance the quality of its customer service, Mountain High Potato & Onion needed to enable an automated load tracking solution that would provide accurate information without relying on verbal communication.
Mountain High Potato & Onion now requires MacroPoint load tracking software through its integration with Real Time Freight on nearly all hauls handled by brokers, carriers or owner-operators. The company receives exception reports, triggered by pre-set time and location parameters in MacroPoint that indicate if a truck will miss its scheduled delivery time and also tracks loads by logging into the MacroPoint portal.
MacroPoint’s integration with the Real Time Freight enables freight tracking as a seamless solution for Mountain High Potato & Onion, providing visibility into the location of its freight directly into the transportation management system.
Activated from a driver’s mobile phone, including flip phones, or existing in-cab ELD/GPS device, MacroPoint’s patented location tracking software gives third parties load status and location visibility on their shipments.
A more efficient and effective way to track loads.
By enabling MacroPoint load tracking software, through its integration with the Real Time Freight, Mountain High Potato & Onion is improving the efficiency of its operation by eliminating phone calls with drivers and enhancing customer service by having access to accurate load location information.
Enhanced Operational Efficiency
By using the MacroPoint visibility platform, Mountain High Potato & Onion has now eliminated the cumbersome and time-consuming manual step of continuously communicating with carriers to determine truck and delivery information.
Shipping point and customer arrival information is now gathered automatically using MacroPoint’s geofence GPS technology, allowing Mountain High Potato & Onion to more accurately evaluate delivery reliability information, and implement optimization measures.
After developing a proactive notification system for late deliveries, an essential customer need was solved by allowing the ability to adjust their shipping and receiving schedules in order to maintain efficient day-to-day operations.
By creating a real-time visibility ecosystem with automated communication, the ability to a create savings opportunities and optimize resources allowed for the best use of talent, technology and budget within our transportation operations.