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Load tracking is becoming a standard in this business. It’s more critical today than ever before to have this capability. Shippers absolutely want more real-time, accurate information. They need to know where their freight is located at all times because their inventory handling costs are high. More brokers are demanding load tracking of carriers because it’s the only way they can fulfill promises to customers.
Once we started tracking loads with MacroPoint we saw an improvement in service performance because we can automate the process of providing shippers with the visibility into load status that they require. MacroPoint’s automated load tracking platform is what EDI was in the past. It improves the productivity of our associates through its integration with our TMS because it has eliminated hundreds of checks calls with carriers and drivers. A growing number of our customers are asking for MacroPoint.
MacroPoint saves us a huge amount of time chasing carriers and drivers to get location updates or to find out why a load may be late. Using the web-based program, we can serach by load number and manage by exception if a truck is behind schedule. Internally, a big advantage we have with MacroPoint is that we no longer have to utilize our personnel to continually call carriers and drivers.
MacroPoint is saving us administrative time every month by giving us complete visibility into the location of all of our freight in real-time. It also improves the productivity of our operations because the load tracking solution enables us to plan ahead by reallocating equipment and personnel if there’s an issue with a shipment.